Soft Selling Leads With Follow Up

Taking Follow Ups To The Next Level

With your automated follow up system, you can get quite a bit more sophisticated, if you're willing to spend a little more time on your messages.

With some effort, you can create a much more persuasive series of compelling messages that will make that Seller call you sooner and let you have a shot at his home.

The most effective approach I found is to write down a set of 7-10 main benefits, or reasons for that Seller (or Buyer) to do business with you, as opposed to your competition or Realtors.

Usually such a benefit would be a counter to a problem Seller or Buyer may be facing in selling or buying a home.

Than you can take each of these benefits/reasons and make them into main themes of your follow up messages.

A particular message will educate the prospects about a specific problem, and your service will be offering a solution to that overcomes this problem for them. 

You send them enough of these messages identifying problems and your solutions to them - they'll be calling you.

That brings me back to when I told you - "you're selling, whether you admit it or not".

The automated follow up system with carefully thought out messages is an example of soft selling.

You're not in their face preaching to sell to you or to buy from you.

The reality is - 95% of sellers and buyers don't understand all the complexities involved in selling a home or buying a home.

Early on, they're all very optimistic and enthusiastic about the process. They have high expectations.

As the reality sinks it, they get discouraged. They start noticing their assumptions early on weren't accurate. Things aren't going the way they'd planned or hoped for.

As a professional - you do understand the realities of the market place.

Through a well thought out follow up system you can help your prospect to identify them in parallel with their own negative experiences.... and you'll have their business.