Broadcasting To Clients

Tracking Your Online Advertising Dollars

Today we'll cover the last piece you can add to you real estate investor website to make it more productive.

Remember how we spent quite a bit of time discussing how important it is to:

a) Capture your website visitors' emails and names, and

b) Create an automated follow up system over e-mail to remind them about our services and even sell them on doing business with us.

Well, what about some calendar events, like the 4th of July or Christmas, for instance?

As you know, consumers are conditioned to shop during holidays. As a savvy marketer you should take advantage of these opportunities throughout the year to move your inventory.

You got to tie your marketing into the calendar events by running specials, promotions, give-aways, discounts, etc.

Even if you fill up just one extra home or a rental unit by doing this - it'll certainly pay for the time you put into coming up with the promotion.

In the online world, you'll have to send an e-mail BROADCAST with your announcement to your entire e-mail database of buyers or tenants.

You can do this through the e-mail broadcast feature of your email management service provider, the same people who handle your follow up management and e-mail collection services.

The e-mail broadcast is a valuable feature to have. Don't get yourself an e-mail list management system without this one, or you'll miss out on all the calendar event marketing opportunities.

But its use isn't limited to just events announcements.

If you made any changes to your real estate investor website AFTER you prospect had come there, they will go mostly unnoticed.

What happens when you reduce the price or rent on a piece of property you're trying to fill up faster?

Or suppose you just added a new property to your inventory.

Of course, it could be seen on your website, in the property listings section, right?

Yes, but only by a few of your prospects who have a habit of checking your listings or brand new prospects who just discovered your website will notice these changes.

What about the rest of your database of buyers/tenants?

They won't know about any changes you've made to the real estate investor website... unless you send out a broadcast.