Incredibly powerful benefits you can attain cost-effectively with a well thought out real estate investor website.
#1. When you're online - your marketing/sales message is NOT limited by size
Online you can take as long as you need, without space constrains, to deliver your full, most convincing story to your prospects. You can have 10 or 100 pages on your site - all serving the purpose of convincing the prospects to do business with you.
Compare this with any other media: newspaper ads, radio or TV spots, direct mail (letters and postcards). The longer in size of your message is, the more prohibitive the cost will be to deliver it.
#2. Online you can deliver your messages through a variety of sensory impacts: text, pictures, video, audio.
Compare this with much lesser impact of the other media types like newspaper, radio, postcards, etc.
#3. Less crowded environment when your sales presentation is delivered.
Think about it. When the prospects make it to your site - there's nothing else there but your presentation, at least for the time they spend to read/listen what you got.
Compare this to other media: there's music, news, other ads - all in the mix, whenever your ad is running, immediate before, after, below or above yours.
#4. Online automation is unparalleled.
Modern day tools allow you to set up your websites for real estate investors to work in a fully automated mode. It collects prospects' names, e-mail addresses, shows them your pages, sends them your follow up messages, etc., etc.
It's a hugely efficient medium. Imagine how much it'd cost you in terms of time, money, staff and other resources to deliver the same information to your prospects, especially if you have a lot of them.
The truth is - if you have a decent number of prospects (and you will, if you have a few vacancies in your real estate portfolio) you simply won't be able to:
a) afford it, and/or
b) process the same number of requests for information.
#5. Your website is always there, 24/7, 365.
Your real estate investor website is an extremely reliable employee who doesn't take days off, vacations, doesn't have mood swings, doesn't care if prospects use abusive language or makes assumptions about your business, etc., etc.
You could be a great face-to-face sales ambassador of your business, but every now and then you'll have bad days.
On these days you'll be distracted, irritated, even ill and simply won't perform to the standards required to keep an engaging dialogue with your prospects.
That's why you want to have a website with the "never slack" capacity.