Automated Lead Follow Up System
Now it's time for us to discuss the Automated Follow Up System of your real estate investor website.
Eliminate manual labor of dealing with e-mails.
Please, please, please... if you're going to collect e-mail addresses on your site, don't make them to come to your e-mail box where you (or your employees) have to process these sign ups manually, and send the information to all those prospects from your PC.
You'll have a nightmare on your hands, and you'll probably be terminated by your Internet Service Provider for sending too much e-mail.
In fact, not only should you be thinking about the hassles of manually processing the sign ups, but you must also be aware, the requests to "un-sign up" are as much if not more of a hassle to deal with.
Consequently, all your e-mails sent out to your prospects must have the "unsubscribe" links in them - in order for you to keep your sanity.
The good news is - there're companies and services that can handle the e-mail sign ups, and send out the follow ups automatically, based on the messages you provide for them and the timelines for sending them out... as well as the "unsubscribe" requests.
Let them do it from their powerful servers and be scrutinized by the SPAM watchers.
The Power of Follow Up
I don't think I'll open the world to you by saying "the follow ups work". Everybody knows that contacting a prospect more than one time increases sales. It’s good business.
But I suspect you may not realize how powerful it is, and how you can use it online to help converting your prospects into customers.
Just by being in front of them periodically, you already won the "timing the prospect" game, i.e., you'll be there in 3 months, 6 months, 12 months,.... reminding the prospects of your services via your e-mail messages.
Whether these are Buyers or Sellers who weren't yet ready to buy or sell a home -- when they’re finally ready, they'll think of you first just because your e-mails keep popping in front of them.
The beauty of this for you is - you simply sit down and prepare your follow up e-mail messages all at one time in advance. Then you create a schedule of delivery and plug the messages and the time-table into the system.
Say, you're targeting a home seller.
Perhaps, you'll send out 3 initial reminder messages spread 15 days apart from each other.
This covers first 30 days after the day (s)he visits your website. Then you might just schedule 1 follow up reminder every month.
Not too often so they don't feel you're too pushy. Not too rare, so you can catch that person when (s)he changes her/his mind about waiting for a perfect buyer.
The great part about it - even though you'd planned the whole thing in advance, when that message hits them - it's in real time, i.e., for them IT'S NOW!
Here’s an example of a reminder message like that:
"Hi Bill - it's me, Alex Gurevich with AustinCash.com About <60> days ago you were selling your home. You visited us online.
- How are things going with the sale of your home?
- Has your realtor been showing the home a lot?
- Have you received any offers?
Well, we're still in the market to buy homes. We still have capacity for just one more house this month. If you get tired of waiting for that perfect buyer, visit out website again and see if you think you can benefit from our program.
Simply fill out our Property Information Form and we’ll get in touch with you with an offer to purchase your property.
If, indeed, you decide to do business with us, you can count on a fast, guaranteed closing.
All the best,
Alex
(click here to fill out Property Information Form)
This is a nice, friendly, unassuming message.
Even if you just send a series of basic friendly periodic reminders like the one above, you'll already be so far ahead of the competition – you have no idea.
